Ethics

Oh Florida Bar, you make blogging so much fun. 

Here's yet another story from the Sunshine State.  This time, the Bar is trying to stop a lawyer from using the slogan "Don't settle for less than you deserve," even though the bar approved the slogan's use five years ago.  Apparently, the phrase is problematic because it contains "subjective statements that can't be factually substantiated."

Can someone tell me what qualifies as a subjective statement that can't be factually substantiated?  How about Cravath saying that it is "the premier American law firm?"  Or Wachtell's assertion that they offer their "clients an intense and highly individualized focus on their matters?"  Try factually substantiating that.

My point is not that these great law firms are doing anything improper.  It's that most law firms say something about themselves that is difficult or impossible to factually substantiate.  So here's to you, Public Citizen.  Make sure you don't let your client "settle for anything less than he deserves" -- a judgment in his favor.