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International Law

: Freedom to Differ

"My Life on Facebook as a Woman and Why Social Network Advertising Doesn't Work"

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Allen Stern changes his sex to find out how Facebook targets its advertising:Last weekend I joked around on Twitter regarding the ads I see on Facebook on the left menu. As a single man in my 30s, the ads are always sexual in nature -- some examples: "Hot Singles Waiting For You" and "30s Singles Looking for Love", etc. Apparently single men in their 30s are only interested in sex says Facebook. I wondered what women see in that spot so I changed my sex as a test. As a woman the ads were m read more

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Full post as published by Freedom to Differ on April 21, 2008 (boomark / email).

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