In-House Counsel

Not too sure about this method of marketing by a law firm ? a firm?s client calls you, a prospect

By Rees Morrison

An anecdote by a general counsel in the ACC Docket, Vol. 26, April 2008 at 101, left a burr under my saddle. Barry Nagler, the General Counsel of Hasbro, endorsed client referrals as one of a law firm?s most effective marketing tools. Then the article adds: ?Having a law firm?s client call Nagler with a personal recommendation was the type of ?marketing? that he could appreciate.?

Mercy me.

If I were a general counsel, I would not want unsolicited calls from another general counsel touting the capabilities of some law firm.

Full post as published by Law Department Management on April 20, 2008 (boomark / email).