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Banning of blogging & social networking : Kiss of death for law firm recruiting and retention

By Kevin OKeefe

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Talking to Boston lawyers and legal marketing professionals this week, I warned that carte blanche banning of blogging and other social networking for lawyers is fraught with peril. Such bans may be will intended, but can cause serious image problems for the firm. How does a law firm tout innovativeness on the front page of their website with such bans? How does a law firm recruit and retain lawyers who see competitors using blogs to enhance their reputation and grow business? How can you recruit summer associates and recent law grads when banning social networking tools that are as natural to recruits as the use of a phone? How long does a large law firm expect word to get around on their bans? It takes about 30 minutes for an email or news about such policies to reach David Lat at Above the Law, the most widely read online legal publication, especially for the vast majority of law students and lawyers under 40...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 19, 2008 (boomark / email).