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Media & Entertainment Law
: Sports Biz2008: The Webcast Olympics
By Mark
If you are like me, you have grown a bit tired of the tape-delayed Olympics broadcast by NBC over the last several Olympiads. I know all about the time zone factor, but the suits at NBC give the American people no credit for any desire to see live events and persist in packaging everything in a neat and tidy tape delayed four hour event each night.
This summer, NBC and Microsoft have finally come to their senses and will offer live streaming on the web of virtually every event. In addition, they will offer most every event on demand as well. The two will split advertising revenue, which I suspect will be considerable. Knowing the success that CBS has had with streaming March Madness last year, I'm sure this will be a huge hit. I for one expect to watch far more of the Olympics online than on TV.
Full post as published by Sports Biz on January 08, 2008 (boomark / email).
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