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Legal Marketing & PR
: Law Links | Health LinksMarket or Die: A Message to Law Firm Managing Partners
By Amy Campbell
By John O. Cunningham
Law firm leaders face critical decisions in a legal services marketplace that is consolidating and changing rapidly. For law firms of every size, survival depends on transforming firm-centric models to 21st century client-centered service business models. Elevating the marketing and business development function from afterthought to strategic weapon is the key.
August feature article in Legal Marketing Reader, home of the top blogs on law firm marketing topics.
Full post as published by Law Links | Health Links on August 19, 2007 (boomark / email).
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