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: Real Lawyers : Have Blogs

Why it's easier to get content from lawyers for blogs than newsletters

By Kevin OKeefe

A legal marketing professional recently commented on a law marketing listserv that law firms may want to stay away from blogs if the firm has had trouble getting content from lawyers for a newsletter. 'It is highly unlikely that you will have enough content to make any type of blog successful.' I explained that may not be the case. No one should presume that getting content for a blog is difficult. LexBlog has over 800 lawyer clients authoring blogs. On the vast, vast majority of the blogs content has not been an issue - at all. Rich De Luca, Business Development Director at 100 plus lawyer, Stark and Stark, said that getting content from lawyers for articles and newsletters was like pulling teeth. After he started blogs, lawyers lined up to have their content published...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 09, 2008 (boomark / email).