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International Law

: Freedom to Differ

The Vine

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Fairfax Digital has launched The Vine, a website apparently designed Generation Y:

Generation Y is the focus of an Australian news website launched today.

The Vine (www.thevine.com.au), operated by Fairfax Digital, combines news stories targeted towards 18-25 year olds, with user-contributed content.

Fairfax Digital Youth senior product manager Cinnamon Pollard said the changing face of media consumption amongst younger audiences steered the company towards the development of the website.

Read more here (from the Sydney Morning Herald).  It's an intriguing idea, I suppose, but I'm not really sure that there is much a demand amongst "Generation Y" for such a site.  That said, I also didn't think that the Brisbane Times would take off, and I've been proven wrong.  So I suppose I must assume that FairFax Digital has done their research and is convinced that there is an audience for this site amongst 18-25 year olds.

Full post as published by Freedom to Differ on April 08, 2008 (boomark / email).

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