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Measuring law blog success : Web stats are not the answer

By Kevin OKeefe

Lawyers and law firms obsess over blog and website stats. How many page views? How many visitors to my blog? How many subscribers do we have? How does this compare to other law blogs? But page views, visitors, and subscribers aren't measures of success for law blogs. An enhanced reputation in your niche area of the law, growth in business, and a greater sense of professional & personnel worth are the goals - they're the measures of success. Darren Rowse, a leading blog consultant and publisher, asked yesterday, 'Who Cares How Many Subscribers You???ve Got?' Darren used this diagram of web of relationships between the different determiners which lead to the outcomes that you're really looking for. As lawyers, substitute enhanced reputation and business growth for ad revenue...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 05, 2008 (boomark / email).