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Lego's BRICKHEADZ Applications Run Into TTABrick Wall

Nothing clicked for Lego in its attempt to register the mark BRICKHEADZ, in standard character and logo form, for ?computer game software? and ?construction toys; toy construction blocks and connecting links therefor; toy figures." The Board blocked registration, finding the marks likely to cause confusion with the registered mark BRICKHEADZ (in standard characters), for ?education services, namely, providing classes and educational children?s parties in the field of construction toys to promote, [sic] creativity, critical thinking, and social development as wells [sic] as lessons from science, technology, engineering, math, language arts and social studies.? The Board also upheld a requirement that Lego disclaim BRICK in the logo mark application...continue to full post

Full post as published by The TTABlog on September 04, 2020 (boomark / email).