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: Zohar Efroni’s blogGoogle's New Adwording Policy in Europe
By Zohar Efroni
As of yesterday, Google?s new policy concerning registration of trademarks as keywords for triggering contextual advertisement in many European countries went into effect. The new policy, which strongly relies on the recent ECJ decision on Google?s potential liability for TM infringement via its adwords practice, demonstrates a notable shift in Google?s approach. Read more about Google's New Adwording Policy in Europe
Full post as published by Zohar Efroni’s blog on September 15, 2010 (boomark / email).
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