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NYT reveals its paywall hopes

By Felix Salmon

Jeremy Peters reports on the NYT’s internal paywall math: The Times will not say publicly how many online subscribers it hopes to get. But company executives have said privately that the goal for the first year is 300,000. And Mr. Sulzberger and Ms. Robinson insist that the plan is not intended for short-term gain. ?This is not a bet on this year,? Mr. Sulzberger said. The question that remains to be answered is whether that bet pays off in 2015, 2020 or ever. 300,000 subscribers paying on read more

Full post as published by Macroprudential on March 21, 2011 (boomark / email).