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: Maryland Injury Lawyer Blog

David Ball on Damages Part 2

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Jake Brigance gave one of the greatest closing arguments ever in A Time to Kill. This remains true even though Matthew McConaughey has tried to cheapen my memories by making so many "not so very good" chick flicks.

In the real world, closing arguments rarely sway a jury like Jake Brigance's did. How rarely? According to David Ball's new book, only about 1 in 12 jurors change their mind during a closing argument. This is actually a good thing. It underscores that most juries make decisions based on how they process the evidence, not which party has the best lawyer orator.

Yet almost every personal injury lawyer goes into a closing trying to convert jurors who are unlikely to be swayed. So what should a lawyer be doing in closing? Instead of trying to win an argument, the number one job of a lawyer in closing is to arm jurors who are with him/her already.

Full post as published by Maryland Injury Lawyer Blog on March 21, 2011 (boomark / email).

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