Home -> Law Blog Directory -> Intellectual Property Law Blogs -> The Trade Secrets Vault

Intellectual Property Law

: The Trade Secrets Vault

Know and tell: Companies find safe place to share secrets for mutual benefits (with video)

By Matthew Gryczan Crain's Detroit Business In a building punctuated with spires that rise like exclamation points, a team plotting the future of Amway Corp. discussed confidential research about the demographics of its Southeast Asian customers -- all within listening range of Steelcase Inc. researchers. A month earlier at the site, dubbed GRID70, Steelcase shared trade secrets with Wolverine World Wide Inc. on how to control odors from cements used in their products -- a problem common to footwear and office furniture manufacturing. This week, researchers from all three companies and Meijer Inc. will convene to share sensitive data -- what they know about Generation Y -- in hopes that they come away with fresh outlooks on how to serve customers in their early 30s and younger -- the so-called echo boomers.

Full post as published by The Trade Secrets Vault on March 17, 2011 (boomark / email).