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Fallacy of lawyers using multiple identities in social media and networking

By Kevin O'Keefe

Lawyers are notorious for having more than one identity in social media and social networking. Many have one for their personal affairs, and one for business. Some use pseudonyms to claim some expertise or flawed SEO advantage ala @accidentatty on Twitter. Lawyers in larger law firms often hide behind a practice group Twitter identity rather than use their own name. I agree with journalist and blogger, Jeff Jarvis, on the fallacy of having more than identity in social media. Real identity has improved the tone and tenor of interaction online. That was Facebook?s key insight. Twitter?s, too. Tweeters want credit for their cleverness; they are rewarded with followers and retweets, their nanoseconds of microfame. Facebook is built on real relationships with real people in real life...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 10, 2011 (boomark / email).