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Because you can measure law firm website and blog stats, does that make them important?

By Kevin O'Keefe

Seth Godin had a wonderful post last week on the dichotomy between Important and Measured. Is something important because you measure it, or is it measured because it's important? Does our new ability to see things with web data make the previously overlooked now visible, or are we giving weight to things merely because we've measured them? God knows lawyers and law firms love to measure stats when it comes to websites and blogs. How are our web stats? How do our web stats compare to other firm web sites and blogs like ours?Are our web stats improving?How many visitors do our web stats show us getting?How are we performing on Google search for our areas of practice and locale?How many links are pointing to our blog our website? But ask yourself, are you measuring web stats because they are important? Or are you saying web stats are important because you can measure them? Not one lawyer or law firm over the last 8 years came to LexBlog saying "We need stats, and we hear you can give us some...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 08, 2011 (boomark / email).