Law Technology

Marketing Ideas for Lawyers from Stacy West Clark

Tom Kane of the Legal Marketing Blog points to an article My 2007 Holiday Gift: Advice from Top Marketing Consultants by Stacy Clark. The bulletpoints of the advice is below. Click on the link for the full article.

* Give so you can receive (Sally Schmidt)
* Visit Clients (yours truly)
* Fix up your web site (Deborah McMurray)
* Don’t waste marketing dollars (Andy Havens)
* Focus on your own market (Susan Saltonstall Duncan)
* Spend 200 hours on marketing (Larry Bodine)
* Have a plan (John Remsen)
* Happy Birthday, client (Elizabeth Lampert)
* Meet face to face (Sylvia Coulter)
* Keep what works secret (Micah Buchdahl)

I think these are all great ideas, but I don’t agree with Micah Buchdahl’s suggestion of keeping what works secret. I think the best marketing is something that fits you (or the firm) very well and can’t be copied easily.

Also, marketing by it’s very nature means that you are going out and  putting your information in front of the public (or targeted segment). So it can’t really be a secret.

I’m a big believer in the idea of giving things of value away as a means of marketing. I’ve given out over 3,000 of the PowerPoint compilation disks that everyone helped put together.

Of course, you don’t have to give away everything and every piece of information you possess, but I think that good marketing is hard for others to duplicate.

Full post as published by South Carolina Trial Law Blog on January 01, 2008 (boomark / email).