Practice Management

Be sure to Google your law firm website and your name, as Google has just made significant changes to the algorithms that power their search engine results. The changes are meant to improve the quality of search results, but it may have a negative impact on many sites.

A search on my name, Reid Trautz, showed some positive changes for me, including a higher result for my book and an on-line CLE seminar recording that I didn't know was available for free on-line.

This is also an opportunity to improve your rankings by doing a bit a research. Try entering search terms that consumers would enter into Google to find a lawyer in your area or offering your legal specialties.

Further, if you contract with a SEO company to improve your search results, I suggest you place a call to them this week to inquire about the changes to your website.