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Media & Entertainment Law
: Sports BizReal Madrid: World's Highest Grossing Professional Sports Franchise
Most Americans, if asked, would tell you that either the New York Yankees or the Dallas Cowboys were the most profitable teams in professional sports and either of those would be a good guess for an American centric audience. However, those guesses don't take into account the worldwide phenomenon that is global soccer. No sport captures the imagination of sports fans around the world in quite the same way as soccer.Real Madrid had a relatively even split in revenue sourcing among the three main drivers: broadcast, commercial (sponsorship and merchandise) and gameday. For a sense of scope, Real Madrid received 158.7 million Euros in broadcast revenue pursuant to a contract it holds individually since La Liga allows its clubs to negotiate individually rather than through a centralized league contract as in the English Premier League, or all major North American leagues. That contract gives Los Blancos more broadcast revenue than half of the Money League clubs combined. Real Madrid receives over 150 million euros in commercial revenue, one of only two Money League clubs to do so. It has a 20 million euro contract with Bwin for jersey sponsorship that runs through 2012/13. However, that contract has recently been challenged in court as being contrary to Spanish competition laws.
In contrast, the highest grossing MLB club, the New York Yankees, made $441 million in revenue last year, $319 million of which came from gate receipts (gameday in paragraph above). That is less than Manchester United, the third place club on the Money League list.
The value of broadcasting contracts is significantly higher in the NFL than in MLB. In fact, the total value of the NFL's various broadcast contracts was in excess of $3.4 billion in 2009, and it grows annually, assuming no lockout this year. The Dallas Cowboys, the NFL's most valuable franchise grossed $420 million in 2009, of which only $112 million came from gate receipts. Could explain the recent interest of NFL owners in purchasing European soccer clubs.
Full post as published by Sports Biz on February 25, 2011 (boomark / email).
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