ESPN Monday Night Football Commercial Features Three-way Head Collision
Two months after agreeing to settle a brain injury lawsuit for three quarters of a billion dollars, an ESPN NFL television commercial features the type of high impact head collision that is believed to cause traumatic brain injuries. USLaw.com slowed down the video to demonstrate the force of the three-way head contact during a play featured in the twenty-five second commercial promoting Disney’s Monday Night Football franchise.
The NFL has professed a commitment to reducing head injuries and has announced numerous steps towards that end including a commitment to review game video in order to fine unsafe play, adopting new rules and penalties, and funding a youth education program. The NFL Evolution website was created to promote these steps and educate the league’s fan base about the sports health and safety issues. Should these measures be extended to how the NFL and it’s broadcast partners select game play video to highlight in their television commercials and other promotional presentations?