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Seminars Are Big Money! Let?s have one?
First you need a valuable service and you need to know this service inside and out. What do you do for a living? What can you tell thousands of people about that will inspire, encourage, and/or motivate them to take action? What information can you provide to the masses that will aid them in making money and/or taking their business or life to the next level? You have to be an expert in your industry so that you can educate others about your industry and allow them to gain the insight they are seeking.
Secondly, you need to have a charisma that lures people to you and drives them to be attentive. Aromatic personality is a key ingredient to a successful seminar. Otherwise, you might as well be standing in the front of the room calling roll ?Bueller, Bueller, Bueller.? People will run from your seminar demanding their money back. Instead you want your attendees on the edge of their seats craving more from you. People attend seminars for the information factor. However, they also have an unspoken desire to be entertained. Attendees want to be captivated and awed. Seminars are informational performances. You have to be the entertainer to keep your audience happy.
Finally, you need the wherewithal. A seminar is hard work and requires insider knowledge. You need to know what your subject will be and the ability to write about it. After you write the presentation portion, you may also choose to have a script (that is not on the screen for the entire room to see) and don?t forget about the packets for the audience! So you?ve tackled the material for the seminar. Now you need to market the seminar. Marketing a seminar is time and expense. You need to have a marketing plan in place before you set your date and book your location. When you consider the location you need to consider size. How big will your seminar be? The size of audience you?ll be expecting is a consideration when planning your location. Once the size is determined you?ll be able to figure out how much staff you will require. Another important factor is the price. What will you charge? What will they be getting for their investment? Don?t forget you need to know what your potential profit is when considering the out of pocket expenses. Also, you?ll need to go over all the little nuances of having the seminar and make sure each of those is in place. For instance, sign in, selling of additional materials, seating, sound equipment, guest speakers, and any additional items that might be required to aid in your performance. The planning stages of the seminar are as equally important to the experience and talent. You want your audience comfortable.
While seminars are profitable they do take work. If you are an expert in your field, enjoy speaking in front of large crowds and have the wherewithal you are good to go! It?s important that your audience leaves your seminar educated, fulfilled, with lots of material and pleasured. You want them coming back for more?.
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