Legal Niches

: GamePolitics.com

World of Sales Follow World of Goo Promotion

By gamepolitics (index)

Developer 2dboy's 'Pay-What-You-Want' anniversary sale for its World of Goo videogame has been deemed a 'huge success.'

Normally sold for $20 on the 2dboy website, and also offered through other services like Steam and WiiWare, the World of Goo sale resulted in some 57,000 people purchasing the game. The ability for consumers to pay what they wanted to for the title also generated an enormous amount of publicity, further benefiting sales.

2dboy's Ron Carmel took to the company website to share a wealth of data from the special offer. The average price paid for the game was $2.03, while almost 17,000 people chose to pay a single cent and another 21,000 plus paid between 2 cents and $1.99. The next largest category was the $5.00 to $5.99 range, with over 7,300 customers. At the other end of the spectrum, 4 people chose to pay $50.00 for the game.

Sales of World of Goo also rose 40% on Steam, though the increase on the WiiWare side wasn't as dramatic, with a 9% increase.

Once the sale was underway, 2dboy added a survey (results can be viewed here) to the checkout procedure in order to try and get a handle on why people chose to pay a certain amount. The top answer to that question was "I Like the Pay-What-You-Want Model and Wanted to Support It" with 24%. Runner up, with 21.4%, was "That's All I Can Afford Right Now."

2dboy has extended the sale to run through Sunday, October 25.

|Via Gamasutra|

Full post as published by GamePolitics.com on October 21, 2009 (boomark / email).

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