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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Sonnenschein Loses its CMO

By Larry Bodine, Esq.

pLate-breaking newsflash: Sonnenschein, Nath amp; Rosenthal announced late Sunday that strong100 lawyers, including 40 partners, from Thacher Proffitt amp; Wood will be joining the firm's New York office/strong, effective January 1. The hires increase Sonnenschein's total headcount to about 800 lawyers, nearly doubling the size of its New York office. The news comes after reports on Friday that King amp; Spalding is no longer in the running to acquire a substantial portion of Thacher, which it had pursued in recent weeks.nbsp; Details at a href="" hr / pimg height="63" alt="" hspace="10" width="313" align="right" vspace="5" src=" logo.gif" /Sonnenschein, a 700-lawyer firm headquartered in Chicago,nbsp;has gone through two rounds of a href=""layoffs/anbsp;of lawyers, other timekeepers and staff. Also this year the firm had to rescind offers to law students it hadnbsp;hired andnbsp;shortened its summer associate program, as was widely reported./p pNow the firm, which has 15 offices in the U.S.,nbsp;Europe,nbsp;Asia and the Middle East, has lost its Chief Marketing Officer Brian Lambert.nbsp; You may recall that I wrote in this blog that he was hired only 10 months ago. emSee quot;/ema href=""Sonnenschein Hires New CMO/a.quot;/p pThis is partnbsp;of a a href=""rash of departures/a of CMOs from major law firms.nbsp;The fault does not lie withnbsp;the highly-talented marketers.nbsp; Lambert, for example has a Harvard law degreenbsp;and an engineering degree, plus experience at McKinsey amp; Company,nbsp;and Wachovia, as I reported earlier thisnbsp;year.nbsp;/p pstrongCutting marketing is a big mistakenbsp;for law firms.nbsp; It's likenbsp;dumping jet fuel while you're trying to keep an airliner aloft./strong/pimg src="" height="1" width="1"/

Full post as published by Larry Bodine's LawMarketing Blog on December 22, 2008 (boomark / email).

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