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: Confessions of a G33k

Brute force SEO: NY Times using keyword tagging in the page title tag

By joy

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Building upon a discussion elsewhere on the Web, here’s some brute force SEO for you.

Apparently, the NY Times is inserting tagging in the page META title tag, in the instances where it seems that article headlines lack sufficient keywords. Normally, the Times just carries the article’s headline into the page META title tag.

For example, in the article headlined The Falling-Down Professions, the page title tag reads as “Economic Conditions-Economic trends-legal profession-lawyers-prestige-doctors - New York Times”.

You see, the page title tag is important for SEO as Google in particular lends much weight to the text contained within the title tag.

All in all, the NY Times approach is definitely an interesting methodology for organizations deploying content management systems and who wish to build traffic from search engines.

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Full post as published by Confessions of a G33k on January 06, 2008 (boomark / email).

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