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Intellectual Property Law

: Seattle Trademark Lawyer

LifeWise Sues Regence Life Over Switch to "LifeMap" Trademark

By Michael Atkins

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Health insurer LifeWise has sued competing health insurer Regence Life for trademark infringement.

LifeWise Assurance Co. and affiliates claim Regence Life and Health Insurance Co.’s adoption of LIFEMAP infringes their LIFEWISE registered trademarks.

Both health insurers do business in Washington and Oregon.

LifeWise filed suit after Regence Life allegedly changed its name to “LifeMap Assurance Company” and its house brand name to LIFEMAP. The change allegedly occurred on April 1.

Full post as published by Seattle Trademark Lawyer on April 15, 2012 (boomark / email).

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