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Consumer Law

: Reasonable Basis

FCC to examine product placement


Because of the increasing prevalence of technology such as Tivo and digital video recorders, the Federal Communications Commission believes that networks might be turning to more subtle means of advertising, such as product placement, to capture revenue.  As a result the FCC will examine its current sponsorship identification rules to determine whether they are sufficient to make sure that consumers understand the commercial nature of the programming and its source.   According to AdAge, product in-show placement in prime-time programming rose 6% last quarter and is expected to increase significantly in the future.

Full post as published by Reasonable Basis on July 01, 2008 (boomark / email).

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