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Consumer Law

: Reasonable Basis

CSPI v. VitaminWater

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The Center for Science in the Public Interest filed a class action lawsuit against The Coca-Cola Company alleging that it misrepresents the nutritional content and health benefits of its product, VitaminWater. According to the complaint, Coca-Cola advertised and marketed VitaminWater as a healthy alternative to traditional soft drinks, when in fact it contains nearly as much sugar as a can of soda. According to the plaintiffs, Coca-Cola's use of product names such as "Rescue," "Focus," "Balance," "Defense," "B-Relaxed," and "Power-C" and claims that the product was "specially formulated" to provide some health benefit were deceptive because of the product's sugar content, approximately 33 grams per 20 ounce bottle.

Full post as published by Reasonable Basis on January 15, 2009 (boomark / email).

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