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Legal Marketing & PR

Larry Bodine's LawMarketing Blog Larry Bodine

News, opinions and insights into professional services marketing.
By Larry Bodine, Esq.

Post Frequency: 24.8/day

Last Entry: February 22, 2014 at 12:39:39

Recent Entries: 1758

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Blog continued at http://www.larrybodine.com/blog

Posted on February 22, 2014
Hello! This blog is continued at www.larrybodine.com/blog    

Nancy Fox's Successful Icebreaking Strategies for Networking

Posted on January 29, 2014
<table align="right"> <tbody> <tr> <td align="center"><a href="http://thebusinessfox.com/blog/"><img hspace="5" height="150" width="150" align="right" src="http://blog.larrybodine.com/uploads/image/24d8115...

Branding: How You are Different in a way that is Important to Clients

Posted on January 27, 2014
Janet Ellen Raasch Following is a guest blog post by Janet Ellen Raasch, a writer, ghostwriter, copyeditor and blogger at Constant Content Blog who helps lawyers, law firms, legal consultants and legal organizations gain name recognition and new business...

Successful Icebreaking Strategies for Networking

Posted on January 27, 2014
Join a free webinar with Nancy Fox on Tuesday (tomorrow) January 28 by registering at http://lawmarketing.com/networking-for-lawyers-webinar. Attendees will get a copy of her fabulous "55 Great Icebreaker Questions" as well as her expert networking advice...

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Stand Out from the Competition with Google Authorship

Posted on January 24, 2014
Have you noticed that when you search with the terms "divorce lawyer Los Angeles" or "Chicago personal injury lawyer" on Google, that several of the lawyers' pictures are displayed? This is because they've implemented Google Authorship and studies show that it increases the person's click rate by 150 percent...

Bloggers Have Same First Amendment Rights as the Press

Posted on January 22, 2014
In a major free-speech ruling, the Ninth Circuit decreed that bloggers have the same First Amendment rights as the institutional, commercial press. The ruling demolishes the argument that in the eyes of the law, bloggers are not journalists. The case involved a scurrilous blogger, Crystal Cox of Oregon writing on her blog http://obsidianfinancesucks...

Get New Business with Mobile Marketing

Posted on January 20, 2014
More people are online than ever before and they are looking up lawyers using their mobile phones and tablets. If you haven't optimized your website for mobile devices, you are missing a lot of new business. Smartphones have been outselling PCs since the end of 20101 and tablets (like iPads) will start outselling PCs in 2015...

Most Consumers Go Online to Look for an Attorney

Posted on January 16, 2014
When you read this statistic, let it sink in: 3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the process* The way consumers look for a lawyer has changed in today's digital age. The advent of social media, smart phones and search engines has dramatically affected the way consumers find lawyers...

How to Get a Share of the $100B Corporate Legal Market

Posted on January 16, 2014
In 2014, the high-growth, high-rate law practices in which corporate clients will hire law firms are IP litigation, class actions, M&A, regulatory matters and tax issues (see chart below), according to the Market Outlook 2014 webinar, broadcast today by BTI Consulting...

10 Tools To Check Your Online Reputation

Posted on January 15, 2014
This guest blog post is written by Sara Xiang If you're not worried about your online reputation, you should to be. Following are ten cool tools you can use to check your online reputation and make sure there's nothing negative (and false) spreading online...

10 Marketing Tips from Indiana Jones

Posted on January 13, 2014
Here is a delightful and practical guest post from Eloise Hamilton We've all watched the Indiana Jones movies and wished that we could have adventures like him. Instead, we're stuck working in business, and trying to figure out great marketing strategies that will actually help those businesses...

Demographics of Today's Largest Law Firms

Posted on January 10, 2014
The law firms with the most minorities, women, associates, partners and total lawyers are showing in this new infographic from ALM Legal Intelligence. You may be surprised to see that the firm with the most lawyers is not the firm with the most US lawyers...

200 Factors Google Uses to Rank Your Website

Posted on January 08, 2014
Tip of the hat to Cindy Greenway of Lawmarketing.com for finding this very useful infographic. Today's infographic, posted on TheUltrainx.com, shows incredible detail on 200 ranking factors that Google uses.  If you want to have your website work better for you in 2014, take note of these factors, and share them with your law firm staff who also contribute to updating your legal website...

E-Mail is a Significantly More Effective Way to Acquire Customers Than Social Media

Posted on January 07, 2014
If you're wondering why marketers seem intent on e-mailing you more and more, there's a simple explanation: it works, says the latest McKinsey research. The report finds that E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined, as shown in the graphic...

The Ten Most Effective Law Firm Marketing Techniques

Posted on January 07, 2014
I originally wrote this five years ago after advising hundreds of law firms in business development. I thought I'd publish it again because what was true then is still true today. Check the list over to see how many techniques you could be using. By Larry Bodine, Esq...

Print is not dead, because it is more satisfying

Posted on January 06, 2014
Defying conventional wisdom, a founding editor at Wired magazine has pinpointed the formula for succeeding with a print publication in the face competing online alternatives. 'There is something about having that large expanse of real estate in your lap, something about the [print] format, that is extremely satisfying,' says Kevin Kelly...

Measuring the Return on Investment in Law Firms

Posted on January 03, 2014
Tim Corcoran Here's a synopsis written by Frank Strong of a webinar by Tim Corcoran and Chris Fritsch, courtesy of the Make More Rain blog. See below to review their slides. Following are five lessons from the webinar: 1...

Profiting by Giving Clients a Great Customer Experience

Posted on December 31, 2013
When it comes to delivering value, law firms can learn from Avis rent-a-car about creating a great client experience. When I land at an airport, Avis sends me an email telling me the parking space number where my rented car is ready to go. I just love it...

Law Firm's New App Helps You Decide About Divorce

Posted on December 30, 2013
Just in time for the stressful holiday season, a Minnesota law firm has rolled out a new smart phone app helps that people decide if they should get a divorce. The novel marketing tactic called "The Grass is Greener" is both practical and informative...

Infographic: How to Rank Higher in Google Search Results

Posted on December 27, 2013
Pay attention to your home page and your bio, according to BrandYourself. Bad First Impression: 1.5 Billion names are searched everyday in Google but people generally don't look great on their first page. If you want to look better, you need to choose your profiles wisely: For example, LinkedIn is the best social network for rankings, while WordPress is the highest ranking personal site builder...

Infographic: Law Firms Will Invest More in CRM in 2014

Posted on December 26, 2013
As the infographic below shows, 63% of law firms plan to invest additional funds into law firm CRM (client relationship management) in the next 12 months, according to a new survey by LexisNexis. A working system is extremely useful in business development, and can spotlight "Who" at the firm knows "whom" at a client...

Exclusive Interview with Santa's Lawyer

Posted on December 23, 2013
Merry Christmas to you my friends. Enjoy this interview from the Lawyers.com video locker. Our news team had seen all the dialogue with Santa...but no one had ever thought to interview his lawyer. Now you can find out: WHY was Santa was busted? WHAT endorsement deal was he offered? WHAT is elf Noel's problem?

Videos Now Online from Network of Trial Law Firms

Posted on December 20, 2013
Lawyers can learn a lot about effectively marketing their capabilities from the new videos just published online by the Network of Trial Law Firms. A dozen nicely-edited videos, targeted for corporate clients, are now on the Network's free CLE page. Each one includes a link to the speakers' PowerPoints, written materials, bio and email address...

Ha Ha Ha and Ho Ho Ho from Wolf Greenfield

Posted on December 19, 2013
One of the continuing pleasures of working in law firm marketing is the annual holiday greeting from the Boston intellectual property law firm Wolf Greenfield. Not only did I get to hear from the warm and lovely Sally Crocker (only the cops call her Sara) but I also got their delightful 2014 calendar...

Answers to Three Common Law Firm Marketing Questions

Posted on December 18, 2013
Here's a guest blog post by Stephen Fairley, the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the Rainmaker Marketing System...

Hutchens Law Firm Spurs 'Pay it Forward' Giving Campaign

Posted on December 18, 2013
The Hutchens law firm of North Carolina has created a unique holiday program called High Performance Giving that it is sharing with the local community in hopes that it will spread throughout the state and beyond. To create the spark to get the campaign started, Hutchens law firm is making special cards to individuals free of charge at firm locations in Fayetteville, Charlotte or Wilmington, NC...

How to Maximize Your Website Visitors

Posted on December 16, 2013
Photo credit richiemontalbo Want to maximize your website visitors? Lawyers need to strike while the iron is hot for the best chance of success. Below we have some specific tips that will help you get the most out of each person who visits your website...

Get in on the 12 Days of Deals from Lawmarketing.com

Posted on December 13, 2013
Stuff your stockings with discounts and deals to grow your law practice from LawMarketing.com. Each day, starting today to Tuesday, December 24th, LawMarketing.com will feature a deal of the day which will include a free gift or a popular item at a 25% savings...

Expect a Call from the Bully in the GC's Office

Posted on December 12, 2013
The overbearing client who has been trying to chisel down your rates will be calling you soon, acting on reports that law firms are facing flat profits in 2014. Industry consultants are advising GCs to press their unfair advantage on struggling law firms...

Attracting the Always-Connected Mobile Client

Posted on December 11, 2013
Clients may walk away from their computers and put down their tablets. But most of them will never be out of reach of their cell phones. And that's why we're talking about Profiting with Mobile Marketing in a free webinar today. Most people have smartphones and they use them to browse the web -- including lawyer websites...

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