Legal Marketing & PR

Do Attorney Rankings, Ratings & Reviews Increase Likelihood of Being Hired?

Posted on June 17, 2013
Cindy Greenway, Editor in Chief of LawMarketing.com reached out to Carlton Dyce, Vice President of Peer Review Ratings and Client Review Services at LexisNexis Martindale-Hubbell to get his thoughts on the importance of attorney rankings...

How Google Authorship Can Help You Stand Out From The Competition

Posted on June 14, 2013
George Murphy, Owner at The Search Ninjas provided a guest post about Google Authorship.   Google, which is still the preferred search engine for 67% of the United States according to Comscore's latest report, launched their Authorship program in early 2012 in an attempt to help users differentiate between trusted, reputable authors, and web spammers...

Client Testimonials Will Boost Your Law Firm's Web Campaign

Posted on June 13, 2013
Your law firm's website can make prospective clients feel more comfortable about choosing your firm by providing them with testimonials from happy clients. With the prominence of review sites like Yelp, consumers expect to see comments from current "customers...

Getting Potential Clients to Watch Your Video

Posted on June 13, 2013
According to David Wodnicki, a LexisNexis Law Firm Marketing Specialist, when potential clients view videos of attorneys, it can create a powerful connection like nothing else on a law firm website. But even an Oscar-worthy video won't help, if viewers don't bother to actually launch it...

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Guiding New Clients on the Journey to Retaining You

Posted on June 12, 2013
When you open a file, it's the end of a successful customer journey for the client — a trip that was influenced on the way by email, online searches, social media and referrals. Search engine giant Google recently unveiled data about which law firm marketing tactics are most influential in guiding that journey to a "customer purchase decision...

Webinar: WAKE-UP CALL! Essential Mobile Marketing Strategies for Small Law Firms

Posted on June 07, 2013
Register Now Date and time: Wednesday, June 12, 2013 12:30 pm  Eastern Daylight Time (New York, GMT-04:00)  Change time zone Duration: 1 hour Description: WAKE-UP CALL! Essential Mobile Marketing Strategies for Small Law Firms If you're a small law firm or sole practitioner, nearly 30 percent of prospective clients are accessing (or possibly trying to access) your website on a mobile device right now...

Can Color Influence Your Readers?

Posted on June 03, 2013
Brian Farrell, a Law Firm marketing Specialist for LexisNexis, posted an interesting article about how using color on your firm's website can influence your clients for good or bad.  Here is what he had to say: When it comes to your website, you probably spent significant amounts of time thinking about the text, layout and other details...

LegalTech NY Discussion: To Blog or Not to Blog? [video]

Posted on May 31, 2013
At our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, pointed out that roughly one-half of all law firms are now using blogs as a way to reach potential clients...

New Survey: Nearly Two-Thirds of Parents Want Their Child to Become a Lawyer

Posted on May 30, 2013
NEW PROVIDENCE, N.J. (May 30, 2013) – Doctor. Lawyer. Astronaut. As graduation season kicks off, parents are anticipating where their children's education will take them. A new survey from Lawyers.com – a top-cited online legal resource – reveals that nearly two-thirds of parents are hoping their children will choose legal careers...

The Results are in: Majority of Consumers Use Social Media When Searching for Attorneys

Posted on May 22, 2013
The Rainmaker Institute recently commissioned a survey by The Research Intelligence Group to find out how consumers use social media in their search for an attorney. Read about the details of the survey at Survey Says Majority of Consumers Use Social Media When Looking for Lawyers...

Enjoy the Benefits of Your AV Rating

Posted on May 16, 2013
Today's post is part of an article written by Philip Livingston, CEO of Marketing and Business Solutions at LexisNexis.  He explains the importance of achieving an AV Preeminent® rating.   Each year thousands of attorneys achieve an AV Preeminent® rating...

Webinar Today: Using Blogging and Legal Advice Forums to Engage Prospects

Posted on May 15, 2013
  Click here to Register Date and time: Today, Wednesday, May 15, 2013 12:30 pm EDT Duration: 1 hour Description: With 76% of consumers seeking an attorney in the past year using an online resource at some point in the process¹, it's more important than ever to embrace social media as an important marketing channel for your law firm...

Law Firms: Big Brands Mean Big Business

Posted on May 13, 2013
If there is any doubt about the power of a big brand, check out Graphic Design USA's recent listing of the favorite logos of the past half century.  Even those that are abstract symbols are easily recognized by millions across the globe.  These brands have gained popularity over many years and consumers choose these companies' products because they believe in the brand - a strong brand can generate fierce customer loyalty...

Event Information: Jump into Social Media: Using Blogging and Legal Advice Forums to Engage Prospects

Posted on May 09, 2013
  Register Date and time: Wednesday, May 15, 2013 12:30 pm EDT Duration: 1 hour Description: With 76% of consumers seeking an attorney in the past year using an online resource at some point in the process¹, it's more important than ever to embrace social media as an important marketing channel for your law firm...

Online Destinations that Influence a Consumer to Buy

Posted on May 08, 2013
According to new research, there are three places online that are most likely to influence a consumer to make a purchase: "Retail" websites like Lawyers.comSM "Brand" websites, like a law firm's site Blogs Also topping the list were Facebook, and online forums and groups like Ask a Lawyer...

Is your Law Firm Website and Online Newsroom up to Par?

Posted on May 05, 2013
When creating and updating your firm's website, do you consider what practices match the journalists who you are pitching your expertise and services?  If not, start now.  TEKGROUP International recently released the 2013 Online Newsroom Survey Report...

The American Lawyer 2012 Report on Growth of Am Law 100 Firms

Posted on April 30, 2013
Last week, The American Lawyer 2012 Report on Growth of Am Law 100 Firms came out.  Here is a press release with its results: NEW YORK – April 26, 2013 – *The nation's 100 largest law firms achieved modest cumulative growth in 2012, gaining 3...

Is Successfully Negotiating and Closing a Deal is Similar to Serving an Exquisite 5 Course Dinner?

Posted on April 26, 2013
On his website, Mitch Jackson treats us with an analogy in the form of a five course dinner.  He shows how successfully negotiating and closing a deal is very similar to selecting and timing the courses of an important dinner party. Mitch gets his point across with vivid imagery that will have your mouth watering and your stomach growling and maybe even the itch to go close that deal that has eluded you for months...

New Reveals Social Media Use Is Now Mainstream for In-House Lawyers

Posted on April 24, 2013
Today's post is a press release that reveals which social media outlets are the most popular, therefore most important to utilize. LinkedIn, blogs by fellow lawyers and Wikipedia are among the tools most frequently used by in-house counsel in their professional lives, according to a new survey released today by communications firm Greentarget, consulting firm Zeughauser Group and InsideCounsel magazine...

New Study Reveals Social Media Use Is Now Mainstream for In-House Lawyers

Posted on April 24, 2013
Today's post is a press release that reveals which social media outlets are the most popular, therefore most important to utilize.   LinkedIn, blogs by fellow lawyers and Wikipedia are among the tools most frequently used by in-house counsel in their professional lives, according to a new survey released today by communications firm Greentarget, consulting firm Zeughauser Group and InsideCounsel magazine...

Don't Get Fooled by the Standard Marketing Advice

Posted on April 17, 2013
I was just reading a blog post by a lawyer who offered "5 easy marketing tips" for young and experienced lawyers. It offered the standard marketing advice but left out something crucially important. The blog post advised staying top-of-mind with referral sources, making referrals, public speaking, joining organizations and doing excellent legal work...

Have You Ever Considered Attending a Rainmaker Retereat?

Posted on April 15, 2013
As a business owner, attending a rainmaker retreat may be a worthwhile investment of your time and money.   According to The Rainmaker Blog, here is how you can gauge for yourself:   Over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm...

Another LegalTech Video Clip

Posted on April 11, 2013
The LexisNexis Law Marketing Blog quoted me and included a clip from the recent LegalTech New York 2013 panel.  Below is a snippet, but you may view the original blog post here.   At our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — Steve Mann (chief marketing officer of the Research & Litigation Solutions business at LexisNexis) noted that career development remains the leading purpose for legal professionals to use online communities (cited by 71 percent in 2011 and 72 percent in 2012)...

Basic Design Tips for Law Firm Websites

Posted on April 09, 2013
Today's post originally appeared on the LexisNexis Law Firm Marketing Blog by Donald Rohan, a Law Firm Marketing Specialist. Bad website design is like a bad tattoo. You went into the process wanting something that highlighted your uniqueness and attracted positive attention...

LegalTechNY Discussion: Professional vs. Personal Uses of Social Media [video]

Posted on April 03, 2013
Today's post is pulled from the Law Firm Marketing Blog of LexisNexis.  It features a portion of the LegalTechNY Panel Discussion I participated in. Here is the link to the original post. Most of us live in two worlds — one consists of our personal relationships with friends and family, the other is made up of our professional interactions with clients and co-workers...

Chris Brogan Interviews Mitch Jackson

Posted on March 29, 2013
Chris Brogan (NY Times bestselling author) recently interviewed my colleague, Mitch Jackson (CA Trial Lawyer of the Year) about how to communicate effectively, make an impact, and close deals. Here's what Mitch had to say about the experience: One of my favorite business books is entitled, 'Trust Agents' by New York Times Bestselling authors Chris Brogan and Julien Smith...

Optimize Your Law Firm's Website for Mobile or Keep Losing Clients

Posted on March 26, 2013
Samantha Miller, Vice President of Product, Web Visibility Solutions at LexisNexis, wrote an important piece back in November about the importance of optimizing your firm's website for mobile users.  Here is an excerpt. Read it at the source, here...

LegalTechNY Discussion: Barriers to Social Media Adoption

Posted on March 22, 2013
At LegalTechNY, Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, posed this question to Stephen Fairley, chief executive officer of The Rainmaker Institute and myself: If we have passed the tipping point for firms to use social media, why are so many firms reluctant to dive in?    

VIDEO: How Paid Search Quickly Drives Law Firm Leads

Posted on March 20, 2013
WATCH THIS VIDEO to learn how a paid search advertising campaign can provide the broad online visibility you need to quickly generate high-quality leads for your law firm.  

Reminder: Internet and Social Media Marketing for Lawyers

Posted on March 18, 2013
  Internet and Social Media  Marketing for Lawyers FREE LEARNING SESSION presented by LexisNexis® Martindale-Hubbell®   Thursday, March 21, 2013  12:00-1:30 P...

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