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Legal Marketing & PR

Larry Bodine's LawMarketing Blog Larry Bodine

News, opinions and insights into professional services marketing.
By Larry Bodine, Esq.

Post Frequency: 5.2/day

Last Entry: November 16, 2014 at 17:18:37

Recent Entries: 1773

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How Often You Should Redesign Your Website

Posted on November 16, 2014
By Burkey Belser on Law Practice Advisor: We had a gut instinct as to the answer — websites should be redesigned every three years. Web technology is changing so fast you're quite likely to have fallen seriously behind even in that short period...

Marketing Mass Tort Cases to Hispanics

Posted on November 14, 2014
Here's a practical article from Law Practice Advisor: One of the reasons that it's so hard to interest Hispanics in joining a class action lawsuit is their cultural sense of destiny — that suffering is a natural parts of life. If a person was harmed by a drug side effect or dangerous equipment, it was their fate...

Six Magic Words That Overcome a Competitor's Low Price

Posted on November 12, 2014
Check out this forthright new blog post by Trey Ryder on Law Practice Advisor: You tell your prospect that you bill at $350 per hour. Your prospect responds by saying, "But another lawyer I interviewed charges only $175 per hour." Now, what should you say? One powerful way to respond to your prospect's comment is to get out a piece of paper and divide the sheet into two vertical columns...

Using Blog Posts to Generate Leads and New Clients

Posted on September 09, 2014
Get a free Content Review of your website today. Email me the URL of your website -- or call 520.577.9759 -- for your no-obligation content evaluation.   For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing...

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Perfect Headline is Six Words Long

Posted on August 15, 2014

The Best Subject Line to Get Your Email Opened

Posted on August 12, 2014
Believe it or not, the best subject lines start with "Re:" "RE: Follow Up" "Re: update" "Re: Introduction" and "Re: Checking in" 

Death of the Web Conference - New Research from Join.me

Posted on August 12, 2014
As virtual meetings become more commonplace, legacy web conferencing software is wasting an unacceptable amount of time, according to a new study from Ovum and join.me. It is based on a survey of more than 3,900 full-time professionals worldwide, regarding their collaborative behaviors and activities...

Turning Your Bio into a Magnet for Business

Posted on August 06, 2014
Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client...

New Study Shows Potential Clients Respond to Clear, Consistent and Authoritative Content

Posted on August 05, 2014
Original written content is the most important tool for social media marketing, according to new research that surveyed thousands of small businesses that seek consumer customers. Just released, the 2014 Social Media Marketing Industry Report published by Social Media Examiner, applies directly to attorney marketing...

How to Convert Blog Posts into Leads and New Clients

Posted on August 04, 2014
For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing. 'What's really important is that blogging is one of the key things that by itself will help you with your SEO,' said Lee Frederiksen, managing partner of Hinge Marketing, speaking on a recent webinar...

Does Law Firm Blogging Really Bring New Clients?

Posted on August 04, 2014
Yes. Our lawyers wrote many of the blog posts for law firm customers with the web visibility and blogging project at LexisNexis. Our team has written drafts of thousands of blog posts for law firms in most practice areas and jurisdictions. We can help your law firm blogging attract new clients, retain existing ones and build thought leadership...

Get a Free Content Evaluation Today

Posted on August 03, 2014
Is your personal injury website not working to get new clients? Not getting enough traffic? Not getting any engagement with visitors? Getting the wrong traffic? Visitors not turning into clients? Clobbered by Google's Panda 4.0? It's time for a complimentary Content Evaluation by Larry Bodine, Esq...

How Google Decides if You have a Quality Website

Posted on August 02, 2014
The rollout of Google's Panda 4.0 update in May promoted "quality" websites and downgraded "low quality" sites. As a result, some law firm websites saw their organic traffic and search engine rankings drop by 30% to 40%. So what is quality in Google's view? We know that bad quality is duplicate content copied from other websites, pages that just have one or two sentences, and thinly-rewritten content that no one is engaging with...

The More You Blog, The More Clients You Get

Posted on August 01, 2014
It's been established that blogging generates real clients for law firms. What's more, research proves that the more often you blog, the more clients you get. Hubspot proved that the frequency of blog posts directly correlates to customer acquisition in its State of Inbound Marketing report...

Blog continued at http://www.larrybodine.com/blog

Posted on February 22, 2014
Hello! This blog is continued at www.larrybodine.com/blog    

Nancy Fox's Successful Icebreaking Strategies for Networking

Posted on January 29, 2014
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Branding: How You are Different in a way that is Important to Clients

Posted on January 27, 2014
Janet Ellen Raasch Following is a guest blog post by Janet Ellen Raasch, a writer, ghostwriter, copyeditor and blogger at Constant Content Blog who helps lawyers, law firms, legal consultants and legal organizations gain name recognition and new business...

Successful Icebreaking Strategies for Networking

Posted on January 27, 2014
Join a free webinar with Nancy Fox on Tuesday (tomorrow) January 28 by registering at http://lawmarketing.com/networking-for-lawyers-webinar. Attendees will get a copy of her fabulous "55 Great Icebreaker Questions" as well as her expert networking advice...

Stand Out from the Competition with Google Authorship

Posted on January 24, 2014
Have you noticed that when you search with the terms "divorce lawyer Los Angeles" or "Chicago personal injury lawyer" on Google, that several of the lawyers' pictures are displayed? This is because they've implemented Google Authorship and studies show that it increases the person's click rate by 150 percent...

Bloggers Have Same First Amendment Rights as the Press

Posted on January 22, 2014
In a major free-speech ruling, the Ninth Circuit decreed that bloggers have the same First Amendment rights as the institutional, commercial press. The ruling demolishes the argument that in the eyes of the law, bloggers are not journalists. The case involved a scurrilous blogger, Crystal Cox of Oregon writing on her blog http://obsidianfinancesucks...

Get New Business with Mobile Marketing

Posted on January 20, 2014
More people are online than ever before and they are looking up lawyers using their mobile phones and tablets. If you haven't optimized your website for mobile devices, you are missing a lot of new business. Smartphones have been outselling PCs since the end of 20101 and tablets (like iPads) will start outselling PCs in 2015...

Most Consumers Go Online to Look for an Attorney

Posted on January 16, 2014
When you read this statistic, let it sink in: 3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the process* The way consumers look for a lawyer has changed in today's digital age. The advent of social media, smart phones and search engines has dramatically affected the way consumers find lawyers...

How to Get a Share of the $100B Corporate Legal Market

Posted on January 16, 2014
In 2014, the high-growth, high-rate law practices in which corporate clients will hire law firms are IP litigation, class actions, M&A, regulatory matters and tax issues (see chart below), according to the Market Outlook 2014 webinar, broadcast today by BTI Consulting...

10 Tools To Check Your Online Reputation

Posted on January 15, 2014
This guest blog post is written by Sara Xiang If you're not worried about your online reputation, you should to be. Following are ten cool tools you can use to check your online reputation and make sure there's nothing negative (and false) spreading online...

10 Marketing Tips from Indiana Jones

Posted on January 13, 2014
Here is a delightful and practical guest post from Eloise Hamilton We've all watched the Indiana Jones movies and wished that we could have adventures like him. Instead, we're stuck working in business, and trying to figure out great marketing strategies that will actually help those businesses...

Demographics of Today's Largest Law Firms

Posted on January 10, 2014
The law firms with the most minorities, women, associates, partners and total lawyers are showing in this new infographic from ALM Legal Intelligence. You may be surprised to see that the firm with the most lawyers is not the firm with the most US lawyers...

200 Factors Google Uses to Rank Your Website

Posted on January 08, 2014
Tip of the hat to Cindy Greenway of Lawmarketing.com for finding this very useful infographic. Today's infographic, posted on TheUltrainx.com, shows incredible detail on 200 ranking factors that Google uses.  If you want to have your website work better for you in 2014, take note of these factors, and share them with your law firm staff who also contribute to updating your legal website...

E-Mail is a Significantly More Effective Way to Acquire Customers Than Social Media

Posted on January 07, 2014
If you're wondering why marketers seem intent on e-mailing you more and more, there's a simple explanation: it works, says the latest McKinsey research. The report finds that E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined, as shown in the graphic...

The Ten Most Effective Law Firm Marketing Techniques

Posted on January 07, 2014
I originally wrote this five years ago after advising hundreds of law firms in business development. I thought I'd publish it again because what was true then is still true today. Check the list over to see how many techniques you could be using. By Larry Bodine, Esq...

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