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Legal Marketing & PR

Larry Bodine's LawMarketing Blog Larry Bodine

News, opinions and insights into professional services marketing.
By Larry Bodine, Esq.

Post Frequency: 26.6/day

Last Entry: February 20, 2015 at 18:10:01

Recent Entries: 1808

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Law Practice Management Blueprint for Hiring and Training Employees

Posted on February 20, 2015
Register now for the A-Z Law Practice Management Blueprint, March 6, 2015, The Westin Ft. Lauderdale Beach Resort. By Ken Hardison Are you tired of unproductive employees who lack motivation and constantly cause drama in your office? Do they have too much time on their hands or are they just simply not a good fit? Truth be told, it's not always the employee...


New Course Shows How to Launch a Mass Torts Practice

Posted on February 19, 2015
Mass Tort Nexus of Ft. Lauderdale, FL, will present a four-day course for lawyers to start a mass torts practice and enjoy a major return on their investment. The program will be presented from Friday, March 20 through Monday, March 23 at the W Hotel, oceanside in Fort Lauderdale...


John Fisher: How to Build the Law Practice of Your Dreams

Posted on February 18, 2015
By John Fisher on Law Practice Manager: This was not your usual workday lunch. One of the most successful personal injury lawyers in New York agreed to have lunch with me. We were complete strangers and I was totally up-front with him from the get-go: I told him that I was there to find out what has made him a success...


A Plan for Do-it-yourself Content Marketing

Posted on February 16, 2015
As more and more people search for lawyers online, having no content marketing strategy will eventually put you at a disadvantage. Creating a website is a beginning, but unless you maintain it and add new content, it's no more effective than hanging a shingle and hoping clients will wander in off the street...


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Check out Webinar Slides: Mobile Marketing Tactics

Posted on February 12, 2015
Every consumer you would like as a client has a mobile phone.   Here are the slides from a brand new webinar that describes what lawyers must to do reach this super-connected audience and to convert them into clients. If you don't have a mobile presence for your law firm, these consumers will not find you or your law firm...


Mobile Marketing Tactics to Convert Consumer Clients - FREE Webinar

Posted on February 08, 2015
Every consumer you would like as a client has a mobile phone. Register now for this brand new webinar, which will describe what lawyers must to do reach this super-connected audience and to convert them into clients. We are way past the mobile 'tipping point' — more than half of all mobile searches lead to a purchase...


Webinar Thursday: Mobile Marketing Tactics to Convert Consumer Clients

Posted on February 08, 2015
Every consumer you would like as a client has a mobile phone. Register now for this brand new webinar, which will describe what lawyers must to do reach this super-connected audience and to convert them into clients. We are way past the mobile 'tipping point' — more than half of all mobile searches lead to a purchase...


How to Get New Business With Click-Worthy Web Assets

Posted on January 30, 2015
Jump ahead to see: Engaging with helpful resources Creating a click-worthy system Composing Infographics Success in getting more clicks, conversions and clients on a law firm website turns on website usability -- which today means engaging visitors and prompting them to stay longer and dig deeper into your site, according to SEO expert Paul Julius...


Try These 12 Inbound Link Strategies for Lawyers

Posted on January 28, 2015
Law Practice Advisor has a great article by Chris Dreyer on 12 Inbound Link Strategies for Lawyers. Here's the list: Guest posting Scholarship programs (a novel idea!) Social media link building Infographics Accident maps Blogging (yes!) High page-rank directories Collaboration Citations Interviews Forums and groups Sponsorships To get the details, read 12 Inbound Link Strategies for Lawyers.


Free Webinar - Click-Worthy Assets: The New Search Marketing

Posted on January 25, 2015
Pay Per Click and Conversion Specialist, Paul Julius from Consultwebs.com, will be joining Ken Hardison for a Free webinar: Click-Worthy Assets: The New Search Marketing Date/Time: Thursday, January 29th @ 1 PM Eastern Time During this Free webinar you will discover… What makes a website asset click-worthy The process in developing a highly converting practice area page What it takes to get rewarded by Google in the search engines today Click to register! Leads and clients arrive on your website doorstep looking for one thing and one thing only…value...


4 Guest Blogging Tips for Lawyers

Posted on January 23, 2015
See Joy's new article: 4 Direct Mail Mistakes You Can't Afford Here is a guest post by Joy Gendusa about the topic of – writing guest posts on other peoples' blogs. Guest posting on established blogs is a great opportunity to get exposure in front of quality prospects, but you need to get it right to make the most of it...


Federal Court Throws Out Florida's Advertising Rules on Use of Past Results

Posted on December 17, 2014
As reported on Law Practice Advisor: Blasting the Florida Bar, a federal judge threw out state ethics rules that ban the use of past results in lawyer advertising in indoor and outdoor display, television and radio media. The court held that the rules were unconstitutional and in violation of the First Amendment...


6 Forecasts for 2015 for Law Firm Marketing

Posted on December 15, 2014
From the LexisNexis Business of Law Blog LexisNexis recently asked a several dozen experts for legal industry predictions for 2015, which we will publish here later this week.  Larry Bodine, the editor Law Practice Advisor, provided six for law firm marketing  and we've  decided to run his viewpoints as a standalone post...


6 Practical Steps to Build Client Loyalty

Posted on December 09, 2014
Ken Hardison is publishing a new book, 'Under Promise, Over Deliver — How to Build the Preeminent Law Firm in Your Market.' Here is an excerpt from Chapter Six. A loyal client and a satisfied client are not to be confused. While client satisfaction is an element of loyalty, a client could be satisfied and still feel no connection to you or your firm...


Law Firms Now Spending 3.4% of Revenue on Marketing

Posted on December 08, 2014
Law firms on average firms spent 3.4 percent of their annual collected fees on marketing and business development activities in 2013 — up from a previous level of only 2.3 percent in 2012. Legal marketing spending has rebounded to pre-recession levels according to a new national survey of local and regional business law firms by Alyn-Weiss & Associates, Inc...


How Often You Should Redesign Your Website

Posted on November 16, 2014
By Burkey Belser on Law Practice Advisor: We had a gut instinct as to the answer — websites should be redesigned every three years. Web technology is changing so fast you're quite likely to have fallen seriously behind even in that short period...


Marketing Mass Tort Cases to Hispanics

Posted on November 14, 2014
Here's a practical article from Law Practice Advisor: One of the reasons that it's so hard to interest Hispanics in joining a class action lawsuit is their cultural sense of destiny — that suffering is a natural parts of life. If a person was harmed by a drug side effect or dangerous equipment, it was their fate...


Six Magic Words That Overcome a Competitor's Low Price

Posted on November 12, 2014
Check out this forthright new blog post by Trey Ryder on Law Practice Advisor: You tell your prospect that you bill at $350 per hour. Your prospect responds by saying, "But another lawyer I interviewed charges only $175 per hour." Now, what should you say? One powerful way to respond to your prospect's comment is to get out a piece of paper and divide the sheet into two vertical columns...


Using Blog Posts to Generate Leads and New Clients

Posted on September 09, 2014
Get a free Content Review of your website today. Email me the URL of your website -- or call 520.577.9759 -- for your no-obligation content evaluation.   For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing...


Perfect Headline is Six Words Long

Posted on August 15, 2014
 


The Best Subject Line to Get Your Email Opened

Posted on August 12, 2014
Believe it or not, the best subject lines start with "Re:" "RE: Follow Up" "Re: update" "Re: Introduction" and "Re: Checking in" 


Death of the Web Conference - New Research from Join.me

Posted on August 12, 2014
As virtual meetings become more commonplace, legacy web conferencing software is wasting an unacceptable amount of time, according to a new study from Ovum and join.me. It is based on a survey of more than 3,900 full-time professionals worldwide, regarding their collaborative behaviors and activities...



Turning Your Bio into a Magnet for Business

Posted on August 06, 2014
Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client...


New Study Shows Potential Clients Respond to Clear, Consistent and Authoritative Content

Posted on August 05, 2014
Original written content is the most important tool for social media marketing, according to new research that surveyed thousands of small businesses that seek consumer customers. Just released, the 2014 Social Media Marketing Industry Report published by Social Media Examiner, applies directly to attorney marketing...


How to Convert Blog Posts into Leads and New Clients

Posted on August 04, 2014
For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing. 'What's really important is that blogging is one of the key things that by itself will help you with your SEO,' said Lee Frederiksen, managing partner of Hinge Marketing, speaking on a recent webinar...


Does Law Firm Blogging Really Bring New Clients?

Posted on August 04, 2014
Yes. Our lawyers wrote many of the blog posts for law firm customers with the web visibility and blogging project at LexisNexis. Our team has written drafts of thousands of blog posts for law firms in most practice areas and jurisdictions. We can help your law firm blogging attract new clients, retain existing ones and build thought leadership...


Get a Free Content Evaluation Today

Posted on August 03, 2014
Is your personal injury website not working to get new clients? Not getting enough traffic? Not getting any engagement with visitors? Getting the wrong traffic? Visitors not turning into clients? Clobbered by Google's Panda 4.0? It's time for a complimentary Content Evaluation by Larry Bodine, Esq...


How Google Decides if You have a Quality Website

Posted on August 02, 2014
The rollout of Google's Panda 4.0 update in May promoted "quality" websites and downgraded "low quality" sites. As a result, some law firm websites saw their organic traffic and search engine rankings drop by 30% to 40%. So what is quality in Google's view? We know that bad quality is duplicate content copied from other websites, pages that just have one or two sentences, and thinly-rewritten content that no one is engaging with...


The More You Blog, The More Clients You Get

Posted on August 01, 2014
It's been established that blogging generates real clients for law firms. What's more, research proves that the more often you blog, the more clients you get. Hubspot proved that the frequency of blog posts directly correlates to customer acquisition in its State of Inbound Marketing report...


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